Brand Naming
Brand Identity Development
Brand Strategy
RapidFunds® was co-founded in 2004 as a solution to the cash flow problems contingent fee attorneys face. Running a law firm takes a lot of capital. Traditional lending institutions are generally not comfortable lending on contingent fee cases, and typically not to the extent necessary to resolve cash flow problems. Unlike these institutions, we fully understand the value of the assets contained in your inventory of cases.
Clementine House was approached by RapidFunds to help them craft a unique name and brand identity which helped showcase their unique approach to business and relationships. The company is backed by a multi-billion-dollar internationally known institutional investment firm, allowing them to be agile and direct in their efforts to support lawyers. During our kick-off call, we discovered two reasons their clients chose the brand to help them. They chose the brand because they felt like the company had their back in their time of need and that they could improve their cash-flow situation quickly. We took this concept and ran with this message. Positioning the RapidFunds brand as one which is approachable, professional and also invested in every case they settle and fund.
We developed a well-rounded brand strategy for the company, allowing them to communicate in a way which helped them stand out in their industry. Disregarding the common cookie-cutter clean cut approach, we opted for a message of partnership and support as opposed to simply focusing on professionalism and being results driven. This naturally inspired the brands identity and visual expression, helping us create a truly distinctive brand profile which has set the brand up for success in the near and distant future.
"Scott and his team at Clementine House never fail to impress and exceed expectation. They always go the extra mile and offer strategic and in-depth guidance to help me understand not only how we can win as a brand, but why the decision will work. This fills me with confidence everytime we work together."
