Insights

Insightful News & Articles

Discover a collection of supportive articles relating to key areas in branding, business and start-up development.
Brand Design
8 mins read

The neurology behind memorable logo design

Is it worth investing in high quality logo design and what actually makes a memorable logo anyway?
Read post
Naming
3 mins read

What is the 'One-Piece Brand Jigsaw Hurdle'?

This challenge often stops founders from deciding on a name which could actually be the perfect fit for their business.
Read post
Naming
13 mins read

The Neuroscience of Memorable Brand Naming

Why do we remember some brand names easier than others? Learn not only why some brand names are easier to remember, but how to create a sticky brand name of your own.
Read post
Naming
11 mins read

Why Is It Hard to Find an Amazing Brand Name?

Struggling to find the perfect brand name? Well here are the most common issues you are likely facing and how to overcome them.
Read post
Brand Strategy
5 mins read

When & why should a business rebrand: Dunkin' case study

Why should a company think about rebranding? And when is the best time to do it? In this article, we look at the rebrand of Dunkin' Doughnuts to answer both of these questions.
Read post
Brand Strategy
4 mins read

How to Successfully Rebrand Your Company: A Comprehensive Guide

Learn how to rebrand your company successfully with our comprehensive guide. From assessing the need to measuring success, we cover it all.
Read post
Naming
3 mins read

Tips and Strategies for Naming Your Start Up Brand

Some strategies and key things to think about when naming your business or new brand. In this article, we will cover the tips that leading agencies use to name brands strategically.
Read post
Naming
3 mins read

How to Use Neurology for Memorable Brand Naming

Learn how to make your brand name memorable and increase brand recall using neurology. Discover strategies for emotional language, visual appeal, and more.
Read post
Naming
4 mins read

What to Do When Naming a Company and Where to Start

This article provides tips on how to name a company, including brainstorming ideas, considering the target audience, consulting experts, and checking availability.
Read post
Naming
3 mins read

How to Choose Your Company Name and Logo

Learn how to choose the perfect name and logo for your company with these 6 simple steps. Define your brand, brainstorm names, get feedback, design your logo, and more.
Read post
Brand Strategy
3 mins read

Why did Burberry rebrand in 2023 (again)

There's a valuable lesson as to why Burberry rebranded back to their original logo design. In this article, we will cover why Burberry rebranded and what we can learn from it for our own brand.
Read post
Brand Strategy
3 mins read

How Gymshark built a billion dollar brand

A brief insight into how Gymshark built a billion dollar brand. In this article, we cover how Ben Francis built a billion dollar company in the United Kingdom called Gymshark.
Read post
Naming
9 mins read

Can OpenAI help you find the perfect brand name?

We find out if OpenAI can help you develop a great brand name. In this article, we learn if OpenAI can create great brand names for brands or if it's not quite there yet.
Read post
Naming
6 mins read

How to create a unique & memorable brand name

Learn the unique process of brand naming used by leading brand name development experts. In this article, we will cover how you can create a highly memorable brand name for your company.
Read post
Brand Design
9 mins read

How to make a unique colour palette for your brand

Learn how to create an eye-catching brand colour palette for your brand. In this article, we will cover how you can create a unique brand colour palette for your business.
Read post
Brand Strategy
7 mins read

How to create your own brand codes

Everyone is familiar with the concept of a “brand.” But have you ever heard of brand codes before? In this article, we cover what brand codes are and how you can use them in your own business.
Read post
Brand Design
6 mins read

How do you know when your logo is good enough

If you want to know whether your logo is good or not, you’ll see it is easier than it seems. In this article, we will cover how you can tell if your logo and branding is strong enough to help your company succeed.
Read post
Brand Strategy
5 mins read

How to build brand equity for your business

How building brand equity can be a truly powerful investment for any business and how to do it in 4 simple steps. In this article, we will cover some key strategies and approaches to build brand equity for your company.
Read post
Brand Strategy
5 mins read

What is audio branding?

What is audio branding and how can it help your business grow? In this article, we will explore what audio branding is and how you can use it in your own business to grow your brand.
Read post
Brand Strategy
11 mins read

How to make your brand memorable (Brand Recall)

Want customers to remember your brand? Well In this article, we explore some neurological triggers you can use to understand how to make your brand more memorable.
Read post
Brand Design
11 mins read

What makes a brand logo iconic?

How to know you have an unforgettable logo for your business? In this article, we share what makes a logo iconic and how you can make your brands logo iconic too.
Read post
Naming
8 min read

What is the 'One-Piece Brand Jigsaw Hurdle'?

This challenge often stops founders from deciding on a name which could actually be the perfect fit for their business.
Read post
Naming
8 min read

The Neuroscience of Memorable Brand Naming

Why do we remember some brand names easier than others? Learn not only why some brand names are easier to remember, but how to create a sticky brand name of your own.
Read post
Naming
8 min read

Why Is It Hard to Find an Amazing Brand Name?

Struggling to find the perfect brand name? Well here are the most common issues you are likely facing and how to overcome them.
Read post
Naming
8 min read

Tips and Strategies for Naming Your Start Up Brand

Some strategies and key things to think about when naming your business or new brand. In this article, we will cover the tips that leading agencies use to name brands strategically.
Read post
Naming
8 min read

How to Use Neurology for Memorable Brand Naming

Learn how to make your brand name memorable and increase brand recall using neurology. Discover strategies for emotional language, visual appeal, and more.
Read post
Naming
8 min read

What to Do When Naming a Company and Where to Start

This article provides tips on how to name a company, including brainstorming ideas, considering the target audience, consulting experts, and checking availability.
Read post
Naming
8 min read

How to Choose Your Company Name and Logo

Learn how to choose the perfect name and logo for your company with these 6 simple steps. Define your brand, brainstorm names, get feedback, design your logo, and more.
Read post
Naming
8 min read

Can OpenAI help you find the perfect brand name?

We find out if OpenAI can help you develop a great brand name. In this article, we learn if OpenAI can create great brand names for brands or if it's not quite there yet.
Read post
Naming
8 min read

How to create a unique & memorable brand name

Learn the unique process of brand naming used by leading brand name development experts. In this article, we will cover how you can create a highly memorable brand name for your company.
Read post
Brand Design
8 min read

The neurology behind memorable logo design

Is it worth investing in high quality logo design and what actually makes a memorable logo anyway?
Read post
Brand Design
8 min read

How to make a unique colour palette for your brand

Learn how to create an eye-catching brand colour palette for your brand. In this article, we will cover how you can create a unique brand colour palette for your business.
Read post
Brand Design
8 min read

How do you know when your logo is good enough

If you want to know whether your logo is good or not, you’ll see it is easier than it seems. In this article, we will cover how you can tell if your logo and branding is strong enough to help your company succeed.
Read post
Brand Design
8 min read

What makes a brand logo iconic?

How to know you have an unforgettable logo for your business? In this article, we share what makes a logo iconic and how you can make your brands logo iconic too.
Read post
Brand Strategy
8 min read

When & why should a business rebrand: Dunkin' case study

Why should a company think about rebranding? And when is the best time to do it? In this article, we look at the rebrand of Dunkin' Doughnuts to answer both of these questions.
Read post
Brand Strategy
8 min read

How to Successfully Rebrand Your Company: A Comprehensive Guide

Learn how to rebrand your company successfully with our comprehensive guide. From assessing the need to measuring success, we cover it all.
Read post
Brand Strategy
8 min read

Why did Burberry rebrand in 2023 (again)

There's a valuable lesson as to why Burberry rebranded back to their original logo design. In this article, we will cover why Burberry rebranded and what we can learn from it for our own brand.
Read post
Brand Strategy
8 min read

How Gymshark built a billion dollar brand

A brief insight into how Gymshark built a billion dollar brand. In this article, we cover how Ben Francis built a billion dollar company in the United Kingdom called Gymshark.
Read post
Brand Strategy
8 min read

How to create your own brand codes

Everyone is familiar with the concept of a “brand.” But have you ever heard of brand codes before? In this article, we cover what brand codes are and how you can use them in your own business.
Read post
Brand Strategy
8 min read

How to build brand equity for your business

How building brand equity can be a truly powerful investment for any business and how to do it in 4 simple steps. In this article, we will cover some key strategies and approaches to build brand equity for your company.
Read post
Brand Strategy
8 min read

What is audio branding?

What is audio branding and how can it help your business grow? In this article, we will explore what audio branding is and how you can use it in your own business to grow your brand.
Read post
Brand Strategy
8 min read

How to make your brand memorable (Brand Recall)

Want customers to remember your brand? Well In this article, we explore some neurological triggers you can use to understand how to make your brand more memorable.
Read post
No items found.
Lancaster & Co Limited © 2024   |   All Rights Reserved