Brand Name Creation
Brand Identity Design
Website Development
A new Start Up wanted a short, catchy and memorable brand name and visual identity for their new product: a water bottle (with a hidden compartment) which helped positively impact lives by allowing their life to flow more effortlessly and naturally. The products unique design and hidden compartment was a key feature which helped to inspire our approach from a strategic design & communication stand point.
One of the biggest problems the brand was facing was trying to find a brand name and overall identity which was protectable. Due to the market and trademark category being heavily saturated, this meant the brand's founders had trouble finding a name and identity that that was protectable, but which they also liked and felt was strong personally.
We conducted in-depth trademark checks to highlight some great opportunities which helped us understand what was possible. After our naming development process, trademark screening and linguistic checks, we finally decided on Flobottle. The brand was able to secure the .com domain flobottle.com, which was available. The new name perfectly represented the benefit the brand looked to provide the consumer. Which allowed us to reinforce this message through the design of a minimalist and eye-catching logo & brand identity. The new name and brand identity was then married with a captivating tagline, brand story and strategy to position the brand uniquely in the market. Lastly, we assisted in the design of the brand's website & digital marketing strategy, which has helped the brand go from strength to strength and sponsor some of the worlds leading athletes in sports such as Jiu Jitsu.
"I really don't think we'd be where we are at right now with our brand if we didn't start with you. You guys really care. Every part of the process is well thought through and I always felt in control whilst having the guidance I needed to get the result we had in mind. You put on paper what we could get out of our minds."
